When it comes to shopping for swimwear let's face it, many of us dread the thought. Between the unflattering fitting room lighting and most sizing not living up to what it says on the tin (well, label) you can be left feeling more like hiding away under a blanket rather than embracing your beautiful curves.
If you particularly struggle to find styles to flatter a fuller bust or need a little help taming your tummy some retailers out there are thankfully listening to our cries for confidence-boosting swimwear.
From M&S's classic yet contemporary styles to Curvy Kate's vast bra size offering we've rounded up the best brands offering supportive, flattering swim styles designed with your curves in mind...
Marks & Spencer
For an ultra-flattering poolside look, head to M&S who have an array of trend-led, flattering styles. This season you'll find contemporary prints and classic shapes that will flatter all figures. If it's tummy control you are looking for the Magic 360 Tummy Control technology sculpts your figure, while added stretch in these swimsuits offers a flexible feel. If you have an ample bust choose one of the full-coverage one-pieces to avoid a wardrobe mishap poolside.
Our top picks:
Tummy control printed neck swimsuit, £29.50 here
Tummy Control Printed Bandeau Swimsuit, £32.50 here
Curvy Kate
Shopping for a fuller bust? Curvy Kate's swimwear selection will offer you a vast selection of sizes. In fact, they are one of the best-selling fuller bust brands on the market offering sizes 32D to 40K- incredible right? The 'wrapsody' bandeau swimsuit can be tied in six different ways and has become a five-star product with shoppers praising it for support and giving boobs a 'good lift.'
Our top picks:
Mykonos Reversible Non-Wired Plunge Swimsuit Blue Print, £66 here
Wrapsody Bandeau Swimsuit Oyster Cream, was £66, now £53 here
Bravissimo
If you want to embrace a new swimwear style, maybe a new print or colourway, and feel fully supported Bravissmo's collection bursting at the seams with flattering styles for D cup and up. Many styles like the chic Almalfii one-piece below also provide hidden support for tums, and smoothing lumps and bumps. With so many bikinis, tankinis, and swimsuits to choose from in various colours and patterns (some designer-inspired), you will surely find a swimwear set you’ll feel incredible in.
Need some help finding your size? Check out Bravissimos fab Swimwear Size Guide.
Colombo bikini top, £42, and brief £26 here
Almafi swimsuit, £60 here
Pour Moi
Another go-to brand offering shape-enhancing swimwear is Pour Moi. You'll find underwired bikini cup sizes up to a J-cup and tummy-taming swimsuits available up to a size 20. Amongst the the bold brights and punchy prints (seen on the Love Island ladies) you can shop timeless classics too such as the mono stripe style below. This hero design boasts a secret support shelf to boost your bust and tummy control panelling. Trust us when we tell you this is the easiest way to becoming an instant beach goddess.
Colour Block Tummy Control Swimsuit, £48 here
Getaway Convertible Underwired Bikini Top, £36 brief £24 here